+23% increase in sales for MAKI MAKI thanks to Tabesto kiosk suggestions

Who is MAKI MAKI

MAKI MAKI is shaking up the codes of Japanese cuisine by reinventing maki in its own way: bold, generous, no-holds-barred recipes born of unexpected marriages between Nipponese tradition and junk food influences.

Signature creations include Hotdog Maki, Bee Mine with goat's cheese and honey, and Burger Maki, which perfectly illustrate the brand's quirky, gourmet spirit.

In a warm, modern setting, MAKI MAKI offers an experience designed to surprise and comfort.

MAKI MAKI in figures

• Cuisine: Creative Makis
• 13 points of sale
• 27,000 orders/month
• 600,000 € EXCL. TAX

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Challenge: Simplify management and increase sales

To continue growing while optimizing its point-of-sale operations, the chain was looking to free up its multi-skilled teams at the checkout, streamline order-taking, and boost its average basket thanks to attractive visuals and relevant, automated suggestions.

• Integrating with the new POS system
• Increase additional sales
• Delivering a modern customer experience
• Reduce waiting times for customers
• Manage promotions simply
• Freeing up cashier teams

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Solution: FOX terminals to match their craziest makis

To support its growth and enhance the customer experience, MAKI MAKI has chosen to gradually integrate Tabesto FOX ordering kiosks into its 13 restaurants.

Increase in sales
‍Thekiosks have enabled better promotion of options and extras. As a result, more than 56% of orders now contain paying options, and the average basket exceeds €22.

Best customer experience
‍Grâceà des visuels soignés et une interface claire, les clients découvrent l'offre avec gourmandise et peuvent commander de façon simple, intuitive et autonome.

Simplified management of promotions
‍Discountscan be configured in advance. For example, the -30% Wednesday promotion is automatically applied without overloading teams.

Fewer queues
‍Kiosksrelieve rush hours by speeding up order-taking.

Staff optimization
‍Byeliminating the dedicated cashier position, teams can refocus on preparation and service.

Standardization across the network
‍Kiosksare now an integral part of the concept and included in every new opening or franchise agreement.

Personalized support
‍Tabestosupports MAKI MAKI every step of the way: creating the menu, setting up the kiosks and monthly performance reviews!

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Results

• +23% sales via options and suggestions
  The kiosks help to significantly increase the average basket thanks to automated recommendations
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• 56% Paid options added
  Highlighting products and options encourages gourmet customers to add extras to their dish
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• 12% Suggestions accepted
  Well positioned in the order path, suggestions boost sales
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• 68% of orders paid for via kiosk
  The vast majority of customers order completely independently, freeing up staff for preparation
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• 3:19 min per order
  Customers compose their menu quickly and easily, greatly reducing queues.

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"We're really pleased with our Tabesto kiosks. Our customers wait less, our sales have increased thanks to the automatic suggestions, and order errors have virtually disappeared.

It's a modern, practical solution that's easy to use every day, for our teams and our customers alike."

Sarah D. | CEO and Founder

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