How Barak streamlines service and reduces waiting times with FOX Tabesto kiosks

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‍Whois Barak?

Since 2018, Barak has been brightening up your meals with Eastern Mediterranean flavors combined with healthy, colorful cuisine full of taste and freshness.

With 2 restaurants in Paris, Barak seduces with its generous portions and its unbeatable quality-quantity-price ratio.

From colorful bowls to dwiches made to order with fresh ingredients, everyone can compose their own meal, from the most gourmet to the healthiest.

This variety appeals to a wide audience, from teenagers in search of comforting street food to people looking for a more balanced diet.

Barak in figures

• Cuisine: Mediterranean Oriental
• 2 sales outlets
• 4,000 orders/month
• 750 k€ sales excl. tax/year

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Challenge: Simplify and improve order taking

Time-consuming and repetitive order taking, combined with difficulties in recruiting and training staff, led Barak to look for ways to optimize service and the customer experience.

With more than 11,000 possible combinations, Barak also wanted to make composing dishes easier and more enjoyable for its customers.

• Increase sales and optimize loyalty. Stimulate additional sales and simplify access to the loyalty program and associated promotions.
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• Improve team productivity. Reduce the burden of repetitive order taking and allow staff to focus on service.
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• Maintain a fast, efficient flow. Serve quickly while managing custom orders without creating a wait.
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• Offer a pleasant customer experience. Enable each customer to compose his or her meal from 11,000 possible combinations.
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• Compensate for staff contingencies and unavailability. Guarantee smooth, rapid service in all circumstances.

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Solution: Smooth, autonomous order-taking thanks to kiosks

Barak chose to install FOX Tabesto kiosks in both its establishments, a TPE-free model to modernize the ordering experience and simplify maintenance. The manager particularly appreciated:
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Integration with Zelty and Zerosix
‍Thekiosks are fully connected to the Zelty cash register system, the heart of Barak's operation, and to the Zerosix loyalty program. The menu is managed directly from the till, and orders are automatically sent to the kitchen. Customers can also easily take advantage of their points and promotions.

Streamlined kiosks, no EFTPOS and less maintenance
‍Themodern, streamlined design of FOX kiosks with contactless payment integrated at the bottom of the screen appealed to Barak. The absence of a TPE greatly simplifies maintenance: no rollers to change, no paper jams or untimely USB disconnections.

‍Easy toinstall: a plug is all you need
‍Installationwas quick and intuitive: a power socket is all you need for the bollard to work. Installation is simple and accessible, guided with video tutorials where necessary. The kiosks work with WiFi, and the wall mounts and counter brackets blend in perfectly with the decor and flow of the two restaurants.

Pleasant interface featuring photos
Customers can quickly visualize the options available thanks to attractive, personalized photos, and short descriptions before detailing their choice, making navigation simple and pleasant.

Increased average basket and upsells
‍Automaticsuggestions for formulas and additional products increase average basket in a fluid, natural way.

Improved productivity and fluidity of service
‍Grâceà la borne, chaque client peut prendre le temps nécessaire pour composer son plat sans bloquer le flux. Staff are freed from repetitive explanations and customer hesitations to concentrate on service.

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Results

• 8% sales via formulas, suggestions and paid options
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• 65% Suggestions accepted
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• 16% Orders with paid options
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• 1400 loyalty members in 18 months
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• 92% of orders paid for via
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• 2:18 min per order

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"The Tabesto kiosk is like my best employee for managing order taking: always available, never sick, it increases the average basket and simplifies everything, from upselling to training.

Today, it's a central and indispensable tool in our organization."

Paul O. | DG Barak

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Find Barak on their networks
‍Site | Instagram

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