+15 to 20% average shopping basket for Yogurt Factory gourmet breaks

Who is Yogurt Factory?

Since 2012, Yogurt Factory has been making gourmands melt with its 0% MG yogurt ice cream and unlimited toppings. The brand has expanded its sweet universe with smoothies, milkshakes, bubble teas and Liège waffles.

In a colorful world, each customer makes up his or her own ice cream, adding the toppings of their choice for a fun, personalized and Instagrammable experience.

Frozen Yogurt has enjoyed dazzling growth, with 85 outlets in France, Belgium, Luxembourg and French-speaking Africa. The brand is preparing for its arrival in Asia, with strong ambitions, aiming for over 200 points of sale.

Yogurt Factory in figures

• Specialty: Frozen yogurts, gourmet drinks and waffles
• 85 Sales outlets
• 2.3 million orders/year
• 20 M€ sales excl. tax/year

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Challenge: Streamline service and boost sales

In 2021, Yogurt Factory was looking for a solution to modernize its post-COVID outlets, manage peak traffic more effectively to boost sales, and boost under-promoted additional sales, without compromising the fun experience so dear to the brand.

• Absorb more traffic during peak periods to generate more sales
• Increase the average basket by automating suggestions for additional products
• Lighten team workloads and streamline order-taking and checkout processes
• Preserving the fun experience of toppings and customer contact

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Solution: +15% to 20% average shopping basket and less stress for teams

‍YogurtFactory chose Tabesto: "you were the reference on the kiosk market after exchanging with other chains satisfied with the solution". A POC at the first point of sale validated the concept, before gradual deployment at other outlets.

Modern, maintenance-free FOX kiosks TPE
‍Salesoutlets are equipped with models with and without TPE. The FOX kiosk offers a sleeker, prettier design than models with TPE, and is simpler for teams to manage. With its integrated payment system, no more paper jams or rolls to change.

Additional sales boost the average basket
Where teams may lack the time to suggest extras, kiosks systematically do just that. The fully-configurable suggestions encourage customers to add extra products. The average basket has jumped by 15-20% compared with outlets without kiosks.

‍Anordering path that doesn't break the relationship
‍YogurtFactory has found the right balance between optimizing order-taking and maintaining human contact. Customers select jar size and flavor on the kiosk, then choose toppings at the counter, preserving the interactive, playful experience desired by the retailer.

‍Advanced interface customization
‍YogurtFactory appreciates the branded interface customization, including the welcome video which is a real plus.

‍Zelty and Hey Pongointegration
‍YogurtFactory easily manages its kiosk menu from its Zelty checkout, while the Pongo loyalty program, perfectly integrated into the checkout path, allows customers to collect their points and take advantage of their discounts with ease.

‍Effective technical and commercial support
‍Theexperience has been optimized over time, with comprehensive technical and commercial support covering menu creation and optimization, deployment, post-installation follow-up and team coaching to ensure the kiosks are running smoothly.

‍Towardsmore kiosks for more sales?
‍Withan average of 2 kiosks per outlet, Yogurt Factory plans to install more to better manage peak traffic and increase the number of orders.

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Results

• +15% to 20% Average basket
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• 4% sales via suggestions and options
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• 8% Tickets with paid options
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• 7% Formula conversion
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• 82% Orders paid at
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• 2:32 min per order

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"With Tabesto kiosks, everyone wins.

Service becomes smoother and less stressful for teams, who can focus on pleasing customers.‍

‍And when it comes togourmet treats, it works like a charm: customers are seduced by extras that boost the average basket."

Emmanuel T. | Co-Founder of Yogurt Factory

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Find Yogurt Factory on their networks
‍Site | Instagram | Facebook

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