How Berliner Das Original optimizes its customer experience with Tabesto kiosks

Who is Berliner Das Original?

Since 2018, Berliner Das Original has been introducing the French to the original Berlin kebab, with an authentic, modernized recipe that restores its credentials to this great street food classic, battered by decades of sacrificed quality and often questionable hygiene.

Berliner Das Original has gone against the grain and relies on fresh vegetables, rigorously selected meat and impeccable hygiene to transform the kebab into a genuine culinary specialty, both tasty and demanding.

Today, Berliner Das Original is the benchmark for authentic kebabs in France, with some 30 outlets.

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Challenge: Optimize sales with reliable terminals

To remain attractive and offer an optimal customer experience, Berliner Das Original wanted to install ordering kiosks to streamline service and stimulate additional sales.

• Automate additional sales and increase average ticket sales
• Streamline service to reduce waiting times and serve more customers
• Deliver a fluid, responsive experience that never frustrates customers
• Pay a competitive price, including commissions
• Rely on a reliable terminal and responsive 24/7 support

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Solution: More upsells and orders per service

Following a call for tenders, Berliner Das Original deployed 3 to 4 Tabesto kiosks in each of its outlets. The FOX model was chosen for its integrated payment and sleek design, offering a more aesthetically pleasing alternative to kiosks with POS terminals and printers. 

A fluid, responsive customer experience
‍BerlinerDas Original wanted to offer an ultra-responsive experience on its ordering kiosks and avoid any customer frustration. By opting for an RJ45 connection, FOX kiosks offer instant touch. Waiting times are massively reduced, or even virtually non-existent at peak times, and teams can move 2 to 3 times faster during service.

‍Additional sales take off
‍Tabestokiosks automate and parameterize additional sales according to a multitude of scenarios. The average basket increases naturally, without putting pressure on staff, with a direct impact on sales.

‍Avery competitive and attractive price
‍Thechoice of Tabesto was strongly motivated by its excellent value for money, particularly in terms of the cost of the terminal, subscription, but also bank commissions.

‍Stats to improve average ticket
‍Theback office enables Berliner Das Original to track its performance and KPIs and optimize its menu on an ongoing basis. By testing different suggestion strategies, the abandonment rate has been reduced from 31% in 2023 to 24% in 2025.

‍Anintegration with Zelty and Pongo, without VSE maintenance
‍TheFOX kiosks are integrated with the Zelty cash register and simplify menu management by the Berliner Das Original teams. Hey Pongo loyalty is also integrated into the customer experience. Integrated payment eliminates the need for costly and time-consuming POS terminals and printers.

‍Reliable, responsive support 7/7
‍Sincethe kiosks were set up, Tabesto has stood out for its constant support. Support is responsive and available 7/7, with proven expertise. The partnership offers security and trust, a crucial point for Berliner Das Original.

‍Kiosks included in the franchise concept
‍Kiosksare integrated into the Berliner Das Original franchise concept. Each new franchisee chooses the number of kiosks to deploy according to the size and flow of their establishment.

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Results

• -23% dropout rate in 2 years
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• 4.7% Additional sales
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• 27% tickets with paid options
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• 77% of orders paid for via
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• 3:14 min per order

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‍"Tabesto is a strong partner with real expertiseable to support us even in the toughest of times.

The terminals are economically interesting economically and ultimately not so expensive‍

‍The kiosksare also an excellent channelfor excellent channel for communicating our offers and news.‍

‍Forus, investing in kiosks means investing directly in the customer journey. It's what makes a customer choose to consume and return."

GauthierL. | Dir. Marketing & Communication Berliner Das Original

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