+40% more tickets for Gyraya during rush hour thanks to Tabesto kiosks

‍Who isGyraya?

Since 2022, Gyraya has been inviting you to travel to the heart of the Mediterranean with its modern, healthy and gourmet Greek street food, a positioning that is still not very well represented in France.

In a sublime, immersive setting, you compose your meal from fresh produce and tasty combinations, for an experience that's both authentic and highly Instagrammable.

Gyraya is experiencing very rapid growth: after 3 openings in two years, the brand will open 7 directly-operated and franchised outlets by 2026 to cover the whole of France.

Gyraya in figures

• Cuisine: Greek
• 3 outlets, 10 by 2026
• 8,100 orders/month
• 147,000 € sales excl. tax/month

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Challenge: Increase productivity during rushes

At launch, Gyraya opened its first kiosk-free restaurant, but limitations soon became apparent after just a few weeks.

Teams wasted time explaining products and sauces, customers sometimes discovered pay-per-use options, and queues discouraged customers in a hurry during rushes.

• Reduce waiting times during rush periods to avoid losing customers and increase the number of tickets per service
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• ‍Gainin productivity and serve more customers by letting customers freely compose their meals while freeing teams from repetitive explanations
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• ‍Clear prices for satisfied customers by clearly displaying surcharges and the total to avoid any nasty surprises at payment
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• ‍Anintuitive course for all ages with a simple, intuitive interface, suitable for all ages and levels of familiarity with technology
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• ‍Acompetitive price, including commissions, to select the best offer, taking into account the price of the equipment and the subscription, as well as commissions

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Solution: +30% to +50% ticket sales during rush periods

Inspired by other chains and after comparing prices and features, Gyraya chose Tabesto kiosks, with 3 to 4 kiosks per outlet to keep up with the pace in the kitchen.

The first two restaurants have installed RIO kiosks, and all the new ones are equipped with FOX kiosks with contactless payment, which are easier to install and maintain without an Eftpos terminal or printer.

Easy-to-install kiosks
‍Theinstallation of the kiosks was quick and easy, done by Gyraya's teams in total autonomy, with the help of video tutorials and Tabesto's visio support where necessary. They blend in perfectly with the restaurant's decor.

Huge productivity gains during rush hours
Thanks to the kiosks, Gyraya serves 30% to 50% more tickets during rush hours. Orders are sent automatically to the Zelty cashier and to the kitchen, and the integration of the Hey Pongo loyalty program has already attracted 30,000 subscribers in 3 years, a performance well above the average.

An intuitive customer experience with clear pricing
The kiosks offer a truly simple experience for all customer profiles, young and old alike. They can compose their meal in complete autonomy. Paying options are clearly visible, so there are no nasty surprises when it comes to payment.

High-quality support
‍TheTabesto team was responsible for creating the menu and customizing the kiosks during onboarding, and provides regular performance monitoring, as well as responsive support when needed.

‍Kiosks integrated into Gyraya franchise
Tabesto kiosks are now part of the concept for all Gyraya franchises.

‍Maintainingthe human link despite kiosks
Despite fears of dehumanization, Gyraya notes that kiosks do not eliminate interaction: teams provide the human touch during service, and only 1-2% of customers prefer to order at the counter outside rush periods, which remains manageable for teams.

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Results

• +30% to +50% of tickets during rush periods
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• ‍+5% average basket vs counter
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• 30,000 loyalty members in 3 years with Hey Pongo integration
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• 8% sales via formulas and suggestions
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• 86% of orders paid for via
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• 3:10 min per order

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"Tabesto has enabled us to gain in productivity and speed of service for the customer, at a more attractive cost than its competitors and without impacting our relationship (4.8/5 out of 5,000 reviews).

We have integrated these kiosks into our decorative elements, and they are now part of the strong points of our Gyraya concept.

Faster order taking, with no cashing errors, for a smoother service and satisfied customers... who come back."

Tom I. | CEO and founder of Gyraya

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