+20% increase in average ticket sales for Tacos Avenue thanks to additional sales from FOX kiosks

‍Whois Tacos Avenue?

Since 2007, Tacos Avenue has been delighting street food lovers with its unique concept of generous, au gratin French Tacos, a specialty that has become the brand's signature.

Known for its famous homemade cheese sauce and its pioneering know-how, the brand offers bold, user-friendly recipes, prepared with quality products, to appeal to all gourmets.

With almost 30 restaurants in France and abroad, from Switzerland to Morocco, with a stopover in Dubai, Tacos Avenue continues to grow, cultivating proximity, innovation and family spirit.

Tacos Avenue in figures

• Cuisine: Tacos
• 30 sales outlets
• 2 million tacos/year
• 15 M€ sales excl. tax/year

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Challenge: Stimulate the chain's additional sales

Before the arrival of the kiosks, Tacos Avenue was looking to relieve overcrowding at its checkouts, streamline service and boost additional sales, which were not at all promoted in the majority of outlets:

• Reduce checkout congestion and restaurant waiting times
• Enable customers to order autonomously via a seamless ordering process
• Stimulate additional sales with automatic, optimized suggestions
• Integrate with Zelty cash register to simplify menu management
• Preserving human relations and customer care despite digitalization

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Solution: 20% increase in average ticket sales thanks to additional sales from kiosks

Tacos Avenue has always wanted to stay one step ahead, whether in the evolution of its menu or in the adoption of new technologies.

Shortly after COVID, the chain installed its first Tabesto kiosks and, as time went on, gradually equipped the majority of its restaurants with 2 to 4 FOX kiosks.

FOX: the ideal kiosk that's reliable, easy to install and doesn't require an EFTPOS terminal
Tacos Avenue was impressed by the sleek design of the FOX kiosk, with its integrated contactless payment system. No Eftpos terminals or printers. No more rolls to change or paper jams in the middle of service. Its 22-inch screen is ideal: not too big, not too small. Installation is simple: a power outlet, WiFi... and off you go. The terminal rarely bugs, and the screen never freezes.

‍Additional sales boost average ticket
‍Thecustomer journey is fluid and thought out for both the customer and the restaurant. Tacos Avenue personalizes the automatic suggestions to highlight its formulas, desserts like Tiramisu Bueno or "little extras" like fries and nuggets. Thanks to the kiosks, the average ticket is +20% higher than at the counter in 2024.

‍Asmoother, more productive service
‍Queuesare reduced and customers fully empowered to take their orders. Teams are freed up from the counter and can concentrate on preparation and the quality of welcome and service.

‍Anintegration with Zelty (checkout) and Hey Pongo (Loyalty)
‍TacosAvenue manages its terminal menus directly from Zelty, and tickets are sent directly to the kitchen. Pongo loyalty is available from the start of the order process, so that customers can accumulate or take advantage of their points.

‍Ahuman support that shares Tacos Avenue's values
‍TacosAvenue really appreciates the close relationship and availability of the Tabesto teams. Support is straightforward and always responsive. This relationship of trust aligns perfectly with the brand's values of proximity and conviviality.

‍Apleasant customer experience that doesn't break the relationship
‍TacosAvenue feared that service would be dehumanized, but experience has shown otherwise. The teams continue to greet and chat with customers, checking that the meal has gone well to preserve the conviviality and human bond dear to the brand.

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Results

• +20% Average ticket on kiosk vs. counter
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• +2.5% More orders
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• 7% sales via suggested formulas, additional sales and paid options
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• 61% orders paid directly at
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• 3:18 min per order

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"What I really like about Tabesto is that the company evolves with the times, it's never stood still. There's real research and development, and above all, human people with real values.

The value for money is well justified, the solution is affordable for any fast-food retailer, and I can't understand why some independents haven't installed kiosks yet!

Our relationship with the team is always courteous, human and responsive. Every year, our requests are listened to and integrated a few months later.

With the latest developments, we save an enormous amount of time, and if we need anything, we always get a quick response.

Our franchisees are also fully convinced."
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Mohamed S. | CEO and Founder Tacos Avenue

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