+11% average basket : How Waffle Factory boosts sales with Tabesto kiosks

Who is Waffle Factory?

Since 1999, Waffle Factory has been sharing its passion for authentic Belgian waffles in France, Switzerland, Morocco, the French overseas departments and territories and, of course, Belgium.

Every day, Waffle Lovers enjoy a unique moment of indulgence, thanks to a varied range of sweet and savoury seasonal waffles made with fresh, high-quality ingredients.

With more than 88 outlets, sustained growth and an initial model based on a single cash register, the company faced a number of challenges.

Waffle Factory in figures

• Cuisine: Waffles
• 88 Sales outlets
• 200,000 orders/month
• 32.8 million in sales (excl. VAT) via terminals

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Challenge: Optimize flow management during peak periods

During busy periods, queues grew longer, some customers gave up ordering, and the teams mobilized by cashiering no longer had the time to advise or accompany customers in the best possible way:

• Improve the customer experience, making it faster, smoother and more enjoyable at every stage of the journey
• Reduce waiting times, streamline service and avoid lost sales
• Empowering customers to refocus teams on reception and preparation
• Increase sales with relevant, well-presented suggestions
• Rely on a reliable, scalable partner, offering sustainable support for growth

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Solution: Top-notch, non-warping terminals

To support its growth, Waffle Factory has chosen Tabesto kiosks, ideal for its kiosks and corners in shopping centers.

‍Easy toinstall and deploy
‍WaffleFactory was able to integrate the bollards without any major work. Fixing systems allow the bollards to be adapted to the specific features of each point of sale.

Extensive personalization, true to the brand
‍Video screensavers, branded interface, highlighting current offers or signature products... each kiosk faithfully reflects the Waffle Factory universe.

Designed to boost sales
‍Ergonomics, shopping path, recommendations and suggestions, Tabesto kiosks are designed to maximize conversions, additional sales and average basket.

Simplified menu management, multilingual
‍Thekiosks, fully synchronized with Zetly, natively integrate multilingual management, simplifying the day-to-day work of Waffle Factory teams.

Close relationship with Tabesto
‍Thehuman touch has been a real differentiating factor for Waffle Factory. The Tabesto team accompanies the outlets every step of the way. Once the kiosks are installed, Tabesto remains attentive and ensures regular follow-up, with a quarterly update in each outlet to respond to the concrete needs of the teams.

Centralized steering and continuous improvement
‍Monthlyperformance reports provide headquarters with clear visibility of key KPIs, make it easier to identify areas for optimization (menus, product performance, suggestions) and enable continuous refinement of the offering and recommendations.

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Results

• +10.6% kiosk basket vs. counter
  Comparing 6 months before and 6 months after kiosk installation at
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• +2.4% sales via formulas
  9% of orders are converted into formulas, i.e. over €3 per conversion
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• +2.5% sales via suggestions
  5.6% of suggestions are accepted by customers, i.e. more than €5 per conversion
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• 72% orders via kiosk
  The vast majority of customers order completely autonomously, freeing up the teams for preparation
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• 81% of orders paid for via kiosk
  Significantly reduces the number of counter payments and optimizes cashier presence.
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• 2:34 min per order
  Customers order quickly, considerably reducing queues at peak times.

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