+23% revenue for MAKI MAKI thanks to Tabesto kiosk suggestions
Discover how MAKI MAKI digitalizes its restaurants with Tabesto to increase average order value, offer a better customer experience, and reduce cashier workload.
We’re very satisfied with our Tabesto kiosks. Our customers wait less, our sales have increased thanks to automatic suggestions, and order errors have almost disappeared.
It’s a modern, practical, and easy-to-use solution for both our teams and our customers.
Who is Maki Maki
MAKI MAKI shakes up Japanese cuisine by reinventing makis in its own playful way: bold, generous, and unconventional recipes that combine traditional Japanese flavors with junk-food-inspired creativity.
Signature creations include the Hotdog Maki, Bee Mine with goat cheese and honey, and the Burger Maki, perfectly reflecting the brand’s quirky and indulgent spirit.
In a modern and warm setting, MAKI MAKI offers a surprising and comforting dining experience.
Challenge: Simplify management and increase sales
To continue growing while optimizing in-store operations, MAKI MAKI wanted to free its versatile staff from cash register duties, streamline order-taking, and boost average ticket value using appealing visuals and automated, relevant suggestions.
- Integrate with the new POS system
- Increase upsells and additional sales
- Deliver a modern customer experience
- Reduce customer wait times
- Simplify promotion management
- Free staff from cash register duties
Solution: Tap-to-Pay kiosks for even their wildest makis
To support growth and enhance the customer experience, MAKI MAKI progressively installed Tabesto Tap-to-Pay kiosks across its 13 restaurants.
Revenue growth
The kiosks highlighted add-ons and options more effectively. Result: over 56% of orders now include paid options, and the average ticket exceeds €22.
Improved customer experience
With high-quality visuals and a clear interface, customers explore the menu with ease, ordering quickly and independently.
Simplified promotion management
Discounts are pre-configured. For instance, the Wednesday 30% promotion is applied automatically without extra workload for the staff.
Reduced queues
Kiosks alleviate peak-hour congestion, speeding up and smoothing the ordering process.
Optimized staffing
By eliminating the dedicated cash register role, staff can focus on preparation and service.
Standardization across the network
Kiosks are now an integral part of the concept and included in every new location or franchise.
Personalized support
Tabesto assists MAKI MAKI at every stage: menu creation, kiosk deployment, and monthly performance reviews.
Kiosks significantly boost the average ticket with automated recommendations
Highlighting products and options encourages customers to add extras
Strategically placed in the order flow, suggestions drive additional sales
Most customers order autonomously, freeing staff for preparation
Customers easily and quickly compose their menu, greatly reducing queues
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+23% revenue for MAKI MAKI thanks to Tabesto kiosk suggestions
