+20% average order value for Tacos Avenue thanks to upsells with Tap to Pay kiosks
See how the pioneering French Tacos chain offers a smooth, autonomous, and enjoyable customer journey while maintaining the friendly atmosphere that makes it special.
What I really appreciate about Tabesto is that the company evolves over time; it never stays stagnant. There’s real R&D and, above all, human people with true values.
The value for money is fully justified, the solution is affordable for any fast-food operator, and I honestly don’t understand why some independents haven’t installed kiosks yet!
Our relationship with the team is always courteous, human, and responsive. Each year, our requests are listened to and implemented within a few months.
With the latest updates, we save a huge amount of time, and whenever we need support, we always get a quick response.
Our franchisees are fully convinced as well.
What is Tacos Avenue?
Since 2007, Tacos Avenue has delighted street food lovers with its unique concept of generous, gratinated French Tacos, a specialty that has become the brand’s signature.
Known for its famous homemade cheese sauce and pioneering expertise, the brand offers bold and friendly recipes made from high-quality ingredients, appealing to all food lovers.
With nearly 30 restaurants in France and internationally, from Switzerland to Morocco with a stop in Dubai, Tacos Avenue continues to grow, focusing on proximity, innovation, and a family spirit.
Challenge: Boost upsells across the brand
Before kiosks, Tacos Avenue wanted to reduce counter congestion, streamline service, and increase upsells, which were underutilized in most locations.
- Reduce counter congestion and wait times
- Enable autonomous ordering with a smooth journey
- Stimulate upsells via optimized automatic suggestions
- Ensure integration with Zelty POS for simple menu management
- Preserve human interaction and customer service despite digitalization
Solution: +20% average ticket thanks to kiosk upsells
Tacos Avenue has always aimed to stay ahead, both in menu development and tech adoption.
Shortly after COVID, the brand installed its first Tabesto kiosks, and over time, equipped most restaurants with 2–4 Tap-to-Pay kiosks.
Tap-to-Pay: the ideal kiosk, reliable, easy to install, without external printer and card reader
The Tap-to-Pay kiosk impressed Tacos Avenue with its sleek design and integrated contactless payment, no POS terminal or printer needed. No paper rolls or jams during service. The 22-inch screen is perfectly sized. Installation is simple: plug in, connect to Wi-Fi, and go. The kiosks rarely malfunction, and the screen never freezes.
Upsells that boost the average ticket
The customer journey is smooth and designed for both the customer and the restaurant. Tacos Avenue customizes automatic suggestions to highlight meal combos, desserts like Tiramisu Bueno, or extras such as fries and nuggets. In 2024, the average ticket on kiosks is +20% higher than at the counter.
A smoother, more productive service
Queues are shorter, and customers are fully autonomous when placing orders. Teams are freed from the counter and can focus on food preparation, quality, and service.
Integration with Zelty POS and Hey Pongo Loyalty
Tacos Avenue manages kiosk menus directly from Zelty, with orders sent straight to the kitchen. Hey Pongo loyalty is available at the start of the ordering journey, allowing customers to earn or redeem points.
Human support aligned with Tacos Avenue values
The brand appreciates Tabesto’s proximity and availability. Support is straightforward and always responsive, perfectly matching Tacos Avenue’s emphasis on friendliness and conviviality.
Customer experience remains personal and friendly
Tacos Avenue feared digital ordering might feel impersonal, but the experience proved otherwise. Teams still greet customers, interact with them, and check on their meals, maintaining the human touch that the brand values.
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