+11% average order value: How Waffle Factory boosts sales with Tabsto kiosks

Who is Waffle Factory?

Since 1999, Waffle Factory has been sharing its passion for authentic Belgian waffles across France, Switzerland, Morocco, the French overseas territories, and of course, Belgium.

Every day, the brand delights “Waffle Lovers” with a unique indulgent experience, offering a varied menu of sweet and savory waffles, prepared with fresh, high-quality ingredients, and adapted to the season.

With over 88 locations, sustained growth, and an initial model relying on a single cash register, Waffle Factory faced several operational challenges.

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Challenge: Optimize flow management in case of high traffic

During busy periods, queues lengthened, some customers abandoned their orders, and staff occupied with payments could no longer provide optimal guidance or support.

• Improve the customer experience, faster, smoother, and more enjoyable at every step
• Reduce wait times, streamline service, and prevent lost sales
• Make customers more autonomous, freeing staff for hospitality and preparation
• Increase sales through relevant, well-highlighted suggestions
• Partner with a reliable, scalable provider offering long-term support

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Solution: Kiosks that perform without “waffling”

To support its growth, Waffle Factory chose Tabesto kiosks, ideal for corners in shopping centers.

Easy to install and deploy

‍The kiosks were integrated without major renovations. Flexible mounting systems allow placement to adapt to the specifics of each location.

Strong brand customization

‍Video screensavers, brand-colored interfaces, highlighting current offers or signature products, each kiosk reflects Waffle Factory’s universe.

Designed to boost sales

‍Ergonomics, purchase journey, recommendations, and upsells, all features of Tabesto kiosks are designed to maximize conversions, additional sales, and average ticket value.

Simplified menu management in multiple languages

‍Fully synchronized with Zetly, the kiosks natively support multilingual menus, easing the daily work for Waffle Factory teams.

Close partnership with Tabesto

‍Human support has been a key differentiator. Tabesto assists locations at every step of installation and remains attentive afterward, providing regular follow-ups and quarterly check-ins to address teams’ concrete needs.

Centralized monitoring and continuous improvement

‍Monthly performance reports give headquarters clear visibility over key KPIs, helping identify optimization opportunities (menus, product performance, suggestions) and continuously refine offerings.