+15–20% average order value for Yogurt Factory’s snack breaks

Who is Yogurt Factory?

Since 2012, Yogurt Factory has been delighting dessert lovers.

With its 0% fat frozen yogurt and unlimited toppings, the brand has expanded its sweet universe with smoothies, milkshakes, bubble teas, and Liège waffles.

In a colorful setting, each customer creates their frozen yogurt exactly how they like it, adding any toppings they want for a playful, personalized, and Instagram-worthy experience.

Frozen Yogurt has grown rapidly, with 85 locations across France, Belgium, Luxembourg, and French-speaking Africa. The brand is preparing to enter Asia with ambitious plans, targeting over 200 locations.

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Challenge: Streamline service and boost sales

In 2021, Yogurt Factory was looking for a solution to modernize its post-Covid points of sale, manage peak traffic more effectively to increase turnover, and boost additional sales that were not highlighted too little, without compromising the fun experience dear to the brand.In 2021, Yogurt Factory was looking for a solution to modernize its stores post-COVID, manage peak-time crowds more efficiently to increase revenue, and boost upsells that were previously under-promoted, without compromising the playful experience customers love.

• Handle more customers during peak times to generate more sales
• Increase average order value through automated upsell suggestions
• Reduce team workload and streamline order taking and payment
• Preserve the playful toppings experience and customer interaction

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Solution: +15–20% average order value and less stress for teams

Yogurt Factory chose Tabesto: “You were the benchmark in the kiosk market after speaking with other brands satisfied with the solution.” A proof of concept at the first location validated the concept before a gradual rollout to other stores.

Modern Tap-to-Pay kiosks, no POS maintenance hassle

‍Stores are equipped with both external card reader and Tap-to-Pay kiosk models. This latest kiosk model offers a sleek design, is easier for teams to manage, and with integrated payment, that eliminates the hassle of paper jams and roll changes.

Upsells that increase average order value

‍Where teams might lack time to suggest extras, the kiosks do it automatically. Fully configurable suggestions encourage customers to add more products, boosting average order value by 15–20% compared to stores without kiosks.

Order journey that preserves human interaction

‍Yogurt Factory found the right balance between optimizing order taking and maintaining personal interaction. Customers select cup size and flavor on the kiosk, then choose toppings at the counter, keeping the playful and interactive experience intact.

Advanced interface customization

‍Yogurt Factory values the interface customization to match the brand image, including a welcome video that adds real appeal.

Integration with Zelty and Hey Pongo

‍Stores easily manage the kiosk menu from their Zelty POS, while the Pongo loyalty program, fully integrated into the ordering process, lets customers collect points and enjoy discounts seamlessly.

Effective technical and commercial support

‍The experience has been refined over time with comprehensive technical and commercial support covering menu creation and optimization, deployment, post-installation follow-up, and team guidance to ensure smooth kiosk operation.

More kiosks for more sales?

‍With an average of 2 kiosks per location, Yogurt Factory plans to install more to better handle peak times and increase order volume.

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